"Perla del Norte" Rum
Rooted in one of the oldest cuban rum distilleries, Perla del Norte boast a range of aged rum stages: Carta Blanca (white rum), Añejo (aged rum) and Carta de Oro (golden rum). Each one of these rums has a unique flavor -characteristic to the brand- borned right next to the Caribbean Sea, at the North region of Matanzas,Cuba.
Tradition and experience are represented in this packaging, created using lettering techniques that were enhanced by using Phosothop and Illustrator as the main digital tools. The monochromatic palette was inspired by the history and lengends that live around the refinery.