Wristband distributed during campaign events to participants

Wristband distributed during campaign events to participants

LOVE ME WITHOUT VIOLENCE

Team Work

Visual Communication & Poster photography: Lizette Hechavarria
Social Communication Strategy: Ingrid Recio

Campaign goals

Create awareness of psychological violence against women by those who live in urban areas in Havana, Cuba.

Target

Women, 20 to 50 years old, involved in a relationship, living in urban areas in Havana, Cuba.

Concept

The concept for this campaign was based on the gradual and destructive nature of the violence cycle.

The gradual stages of psychological violence are exposed through symbolic objects, starting from small details (like a scale as gift from your husband), up to the boundaries where psychological violence can become physical violence.

Implementation period 2012-2014

Even though the campaign was designed to be deployed only in urban areas in Havana city for one year, the client (OAR/ non-profit) decided to expand the area and period of time, reaching central and east regions of the country as well for two years in a row.

Poster #1  |  "Be perfect for me! Happy Anniversary" |   Message at the top:  Have you noticed? Hurting your self-esteem was never a proof of love

Poster #1 | "Be perfect for me! Happy Anniversary" | Message at the top: Have you noticed? Hurting your self-esteem was never a proof of love

Poster #2  |  "Useless, Stupid, Shut up!" |   Message at the top:  Can't you see his words? Verbal abuse leave untraceable marks

Poster #2 | "Useless, Stupid, Shut up!" | Message at the top: Can't you see his words? Verbal abuse leave untraceable marks

Poster #3  | We thought, for this one there was no need for words  |   Message at the top:  Can't you see his actions? small impulses announce dangerous aggression

Poster #3 | We thought, for this one there was no need for words | Message at the top: Can't you see his actions? small impulses announce dangerous aggression

Campaign logo | Our  set-yourself-free  lady :)

Campaign logo | Our set-yourself-free lady :)

Campaign brochures

Calendar of activities 2014

Calendar of activities 2014

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Collateral

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