LOVE ME WITHOUT VIOLENCE
Visual Communication & Poster photography: Lizette Hechavarria
Social Communication Strategy: Ingrid Recio
Create awareness of psychological violence against women by those who live in urban areas in Havana, Cuba.
Women, 20 to 50 years old, involved in a relationship, living in urban areas in Havana, Cuba.
The concept for this campaign was based on the gradual and destructive nature of the violence cycle.
The gradual stages of psychological violence are exposed through symbolic objects, starting from small details (like a scale as gift from your husband), up to the boundaries where psychological violence can become physical violence.
Implementation period 2012-2014
Even though the campaign was designed to be deployed only in urban areas in Havana city for one year, the client (OAR/ non-profit) decided to expand the area and period of time, reaching central and east regions of the country as well for two years in a row.