Wristband distributed during campaign events to participants
LOVE ME WITHOUT VIOLENCE
Team Work
Visual Communication & Poster photography: Lizette Hechavarria
Social Communication Strategy: Ingrid Recio
Campaign goals
Create awareness of psychological violence against women by those who live in urban areas in Havana, Cuba.
Target
Women, 20 to 50 years old, involved in a relationship, living in urban areas in Havana, Cuba.
Concept
The concept for this campaign was based on the gradual and destructive nature of the violence cycle.
The gradual stages of psychological violence are exposed through symbolic objects, starting from small details (like a scale as gift from your husband), up to the boundaries where psychological violence can become physical violence.
Implementation period 2012-2014
Even though the campaign was designed to be deployed only in urban areas in Havana city for one year, the client (OAR/ non-profit) decided to expand the area and period of time, reaching central and east regions of the country as well for two years in a row.
Poster #1 | "Be perfect for me! Happy Anniversary" | Message at the top: Have you noticed? Hurting your self-esteem was never a proof of love
Poster #2 | "Useless, Stupid, Shut up!" | Message at the top: Can't you see his words? Verbal abuse leave untraceable marks
Poster #3 | We thought, for this one there was no need for words | Message at the top: Can't you see his actions? small impulses announce dangerous aggression
Campaign logo | Our set-yourself-free lady :)
Campaign brochures
Calendar of activities 2014
Collateral
